Anatomy Of Rejection

The Anatomy Of Rejection



The fulfillment of your goal is largely dependent on the help you get from other people. But hear this out:  Not everyone will be willing to help you.


People have a variety of reasons for not helping you. You have to respect and accept these reasons. But before doing so, you have to ask for the reason for rejection. Again, people have the option of not explaining their reasons.


First, there may be occasions where the reply is neither a “yes” nor a “no,” but a “maybe.”  “Maybe” does not mean rejection. In fact, it has a better chance than a totally negative reply. The customer just needs a little push to transform it into a “yes” response. It may also mean either “I need more time to think about it” or you need to tune in to station WIIFM – “What’s in it for me?”


Second, a rejection may mean that the customer needs further explanation. Candid or frank people can easily say “no.” They are close to telling you: “You’ll have to do better than that” or  “Impress me.”  If you succeed in turning their “no” response to a “yes,” the next time you approach them, expect an easier ride. You will likely enjoy a “yes” for an answer.


Third, understand that people do not like to be pressured in their decision-making. So, if you add pressure in your request for these types of people, expect a resounding “no” response.


Some salespeople use time pressure to convince customers to buy.  However, some studies noted that this kind of technique works in reverse. Many salespeople have been using this technique that customers have already discovered as a marketing ploy. People nowadays find it difficult to believe such sales approach. This technique may work for non-thinkers and those who buy through impulse. The said techniques will not work for the thinking buyers and most especially those with budget constraints. Given these constraints, salespeople need to come up with more creative, innovative and convincing sales pitches to attract more buyers.  


Fourth, people reject your offer simply because they have no need for your request or they are not interested at all. In such case, show no resentment. Thank them for being straightforward in informing you. You may then ask them of the things they require, as this will give you a better idea in your next attempt. Always be thankful for the time they give you and leave with courtesy.


A lot of people are easily discouraged by rejection. These are people who are not really determined enough to pursue their goals. They consider rejection as one of their major obstacles.


You must realize that there is a lot to be learned from rejection.  Each rejection is an opportunity to begin again more intelligently.  One saying goes, “When one door closes, another door opens; but you so often look so long and so regretfully upon the closed door, that you do not see the other ones opening for you.”